Just when I think I've heard it all someone comes along and surprises me.
This morning I came across a thread on an on-line forum that I simply could not believe. Someone had honest to goodness posted a question to the effect of: Where I can go to make my book a bestseller, for very little money, and without having to work?
I swear, on everything that is holy, that I am not making this up!
Wow. It kind of gives new and deeper meaning to my page about The Author Myth. Some of the commenters thought he was joking. Hopefully he was, but I have a funny feeling he was serious. So, I suggested that if he wants his book to be a best seller, then perhaps he might consider getting off his lazy butt and working at it.
As I have said many, many times before on this blog, it is the author's responsibility to market the book. Even if your book is being traditionally published, marketing is still your responsibility. That said, there are people out there who are professional book publicists, and some of them do a very good job. But even if you decide to outsource, you, as the author, need to seek out these people and yes, they will expect to be paid for their services. This means that you will probably have to spend more than just a "little" money.
In all fairness, I'm on a tight budget myself, but I have found websites, such as Indie Author News, that will do some nice advertising packages for a very reasonable cost. If money is tight Blogger is free, Twitter is free, and Facebook is free. There are book bloggers who will do author interviews or write review your books for free. (Or for a free copy of your book.) Of course, this means that you will have to work at it, which is something this gentleman didn't think he should have to do.
Hate to say it folks, but it's the truth... The world will not beat a path to your door just because you wrote a book. If you honestly believe that you can publish a book, and then sit back and have it become a best seller, without spending any money, and without doing any work, then you are in the wrong business. If that's your belief then get out, now, and, if you'll pardon the cliche, don't let the door hit you on the ass on your way out.
Success will not happen without hard work.