Sunday, March 25, 2012
Book Signing Etiquette
Looking back, I think the worst experience I ever had was while I was signing books down in Tombstone, (Arizona). It was one of their big event weekends, and the bookstore had me, as well as another author, seated outside on the boardwalk in front of the store. Unfortunately, the author they'd seated next to me was a non-stop talker. He talked and talked and talked to me about anything and everything. Yak, yak, yak, yak yak. He just wouldn't shut up, not even while I was trying to talk to potential readers about my books, or trying to close a sale. As if this wasn't bad enough, he started blabbing about a rather controversial book he was planning to write concerning his religious beliefs. So, not only was I stuck with him yapping my ear off as I'm trying very, very hard, to talk my customers, he's quoting Biblical scripture, chapter and verse, in a very loud voice, in a very public place!
Please don't get me wrong. I have nothing against religion and I strongly believe that everyone should be free to practice their faith. However, there is a time and place for a religious debate, and it is never on a sidewalk in front of a secular bookstore, at a secular event, where other authors are signing non-religious books! People were not only not stopping by my table, they were practically running away because this other author was, honestly, sounding like a nut. Instead of a successful weekend, as I normally have at Tombstone events, I had a disaster. I hardly sold any books.
A book signing is where authors come to connect one on one with their readers, although there may be other authors at the same venue. And while it's nice to meet and network with other authors, please remember to keep it brief and try to limit the conversations to those times when there are no customers around. Most importantly, keep your mouth shut while other authors are talking to a potential buyers! Nothing is more unprofessional than interfering with another author's sale.
My tip for the day.