Book Awards and Bragging Rights

Just read a post on one of my on-line forums from a very happy, and excited, author whose book just won an award.  My advice to him, and to the rest of you out there whose books have won awards--start bragging about it.

Book awards really are a big deal.  It means that someone out there, with some credibility in the book world, has determined that your work stands out above the crowd, and that's an accomplishment you should be proud of.  It's also a great tool to use in your marketing arsenal.  The first thing you want to do is post it on your book's website, and your blog, (if you have one), just like I've done on this blog with the awards my books have won. 

My other tip, if it is at all possible, is to have a "sticker" printed on your book cover.  I did this with two of my books, and yes, it did cost me money to have the cover redone. However, I decided that it was well worth the expense, and it was something my tax preparer was able to write off.  As you can see in the photo, the "sticker" is placed in the lower right corner.  It's discreet enough to not overpower the cover art, yet it is still noticeable, and I don't think it's hurt my book sales.

I know, I know.  If your mother was like mine she probably taught you that it's not nice to brag.  And she's right--most of the time.  But in this case, she's wrong. It's okay.  You can brag about it.

My tip for the day.

GM